The tracking measures listed below and used by us are based on Art. 6 para. 1 sentence 1 lit.
f DSGVO. The tracking measures to be used, is to ensure a needs-based design and the continuous optimization of our
website. On the other hand, we use the tracking measures to statistically record the use of our website and evaluate
it for the purpose of optimizing our offer for you. These interests are to be regarded as justifiable within the
sense of the aforementioned provision. The respective data processing purposes and data categories can be found in
the corresponding tracking tools.
I) Google Analytics
For the purpose of customizing and
continually optimizing our pages, we use Google Analytics, a web analytics service provided by Google Inc. (https://www.google.com/intl/en/about/) (Google Ireland
Limited, Gordon House, Barrow Street, Dublin 4, Irland, hereafter “Google”). In this context, pseudonymized usage
profiles are created and cookies (see point 4) are used. The information generated by the cookie about your use of
this website such as
- browser type / version<(/li>
- used operating system
- Referrer URL (the previously visited page)
- host name of the accessing computer (IP address)
- time of server request, are transmitted to a Google server in the US and stored there.
The information is used to evaluate the use of the website, to compile reports on website activity and to
provide other services related to website activity and internet usage for the purposes of market research and
tailor-made website design. This information may also be transferred to third parties if required by law or if third
parties process this data. Under no circumstances will your IP address be merged with any other data provided by
Google. The IP addresses are anonymized, so that mapping is not possible (IP masking).
You can prevent the
installation of cookies by setting the browser software accordingly; however, we would like to point out that in
this case not all features of this website may be fully exploited.
You can also prevent the collection of data
generated by the cookie that is related to your use of the website (including your IP address) and the processing of
this data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=en).
As an alternative to the browser add-on – especially for browsers on mobile devices – you can prevent the
collection by Google Analytics by clicking on this link. An opt-out cookie will be set that will prevent the future
collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for
our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie
For more information about privacy related to Google Analytics, see the Google Analytics Help
II) Google Adwords Conversion Tracking
To statistically record the use of our website and to
evaluate it for the purpose of optimizing our website for you, we also use Google conversion tracking. In doing so,
Google Adwords will set a cookie (see section 4) on your computer if you have reached our website via a Google
These cookies lose their validity after 30 days and are not used for personal identification. If the user
visits certain pages of the Adwords customer’s website and the cookie has not yet expired, Google and the customer
can recognize that the user clicked on the ad and was redirected to that page.
Every Adwords customer receives
a different cookie. Cookies cannot be tracked via the websites of Adwords customers. The information gathered using
the conversion cookie is used to generate conversion statistics for Adwords customers who have opted for conversion
tracking. Adwords customers see the total number of users who clicked on their ad and were redirected to a
conversion tracking tag page. However, they do not receive information that personally identifies users.
you do not want to participate in the tracking process, you can also refuse the required setting of a cookie – for
example, via a browser setting that generally disables the automatic setting of cookies. You can also disable
tracking can be found here (https://services.google.com/sitestats/en.html).